Gyokeres is a registered trademark

What gesture does Gyokeres make when he scores a goal? That’s exactly it!

The well-known image of the mask, which has brought so much joy to fans and strengthened the bond with audiences in various countries, has become a registered trademark that protects products as diverse as perfumes, key rings, beach bags and board games. A gesture that, having been registered, has become a trademark, which can be licensed and monetised for the benefit of its owner.

Gonçalo de Sampaio discusses this in this article in Record.

A decisive goal that is particularly worth highlighting, especially given the theme chosen by the World Intellectual Property Organisation for World IP Day in 2026: “IP and Sports: Ready, Set, Innovate”.