Toblerone, the Matterhorn and Portugal: by Marta Quina

News 10 March 2023 | in Marketeer


It was recently reported that the famous Swiss chocolate Toblerone, due to local legal requirements, will have to change its image since it will have to stop using the image of the iconic Swiss mountain called Matterhorn (or Monte Cervino, in Italian) on its packaging.

Marta Quina, a lawyer from J.E. Dias Costa's team, in an article published in Marketeer magazine, explains in more detail all the details of a case that shows the importance and relevance that brands, and their respective protection, may have at an economic and social level.